Okage-yokocho Street

Mie, Kansai

On approach to Ise Jingu Shrine, center of faith in tutelary gods
Learning of history, custom and human empathy of Ise

Ise Jingu Shrine in Ise, Mie Prefecture, is the center of faith in tutelary gods and dates back to the B.C. period. During the Edo period (1603 to 1868), an estimated 25 % of Japan’s population reportedly visited the shrine to offer prayers. While the Naigu Inner Shrine in Ise Jingu enshrines the sun goddess Amaterasu Omikami, the Okage Yokocho (ally way) area was created in 1993 in the shrine town in Naigu.

In the wide premises of Okage Yokocho, 28 structures, which stood on the Ise pilgrimage road to Ise Jingu in the Edo period and Meiji period (1868 to 1912), are relocated or rebuilt. They include food stores, souvenir shops and a museum enabling visitors to enjoy tasting traditional food products in Mie and shopping local specialties.

Okage means “Indebted” or “Thankful” in English. Faithful people in Ise have thanked God for daily natural blessings and health. The area thus was named Okage Yokocho to symbolize local people’s spirit of thankfulness. Visitors can fill themselves with the history, custom and human empathy of Ise.


52 Ujinakanokiri Tow, Ise, Mie
0596-23-8838 (General Information)
9:30 to 17:00 (different depending on seasons and shops)

What's Nearby?

More on Okage-yokocho Street