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Northeast Japan

From magestic nature listed as World Heritage to unique traditional culture, Tohoku teems with exciting attractions.

Experience the exhilarating scenery, seasonal festivals,abundant food sources, traditional arts and history of Tohoku.

You will be immediately embraced by the the warmth of Tohoku's people and the culture that you can find nowhere else.

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Namahage Sedo Festival
FESTIVALS

Namahage Sedo Festival

Ringing in the New Year with Demons for a Good Harvest
The Namahage Sedo Festival is a folk festival during which performers don ogre-like Namahage masks and participate in a number of rituals and performances to bring about a fruitful harvest. The Namahage also interact with festival participants by handing out sesame flavored rice cakes and going from house to house looking for misbehaving children. The festival is held on New Year’s Eve and was designated an Intangible Folk Cultural Asset in 1978.

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Yokote Kamakura Snow Festival
FESTIVALS

Yokote Kamakura Snow Festival

Experience Authentic Kamakura Igloos and Warm Up Like a Local with Amazake
People from all around Japan flock to Akita Prefecture each year for the Yokote Snow Festival. This 400-year-old festival involves the creation of more than 100 kamakura igloos and countless miniature kamakura.
Inside each igloo is an altar with offerings of sake and rice cakes to honor the water gods and pray for an abundance of clean water. After enjoying the igloos, warm up with a hot cup of a sweet rice drink known as amazake. The festival normally takes place on February 15 and 16, but the dates are subject to change.

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Aomori Nebuta Festival
FESTIVALS

Aomori Nebuta Festival

Breathtaking Three-Dimensional Floats Light Up the Night
The Aomori Nebuta Festival is a summer festival held every August 2-7 that is considered one of the most fabulous events in all of Tohoku. More than 3 million people visit Aomori each year to see the impressive papier mâché lantern floats paraded through the city which depict scenes from Japanese folklore as well as characters from modern pop culture. Visitors can enjoy the festivities like a local by renting haneto costumes and giving the traditional festival dances a try. The festival closes in spectacular fashion with a stunning 2 hour fireworks display on the last day.

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