From the majestic nature of the area, which includes registered World Heritage sites, to its unique traditional culture, Tohoku teems with exciting attractions.
Experience the exhilarating scenery, seasonal festivals, abundant harvestss, traditional arts and history of Tohoku.
You will be immediately charmed bye the warmth of Tohoku's people and a culture that you can only find here.
Yokote Kamakura Snow Festival
Climb into an igloo with locals while partaking in centuries-old customs and drinking
People from all around Japan flock to Akita Prefecture for the Yokote Snow Festival. This 400-year-old festival involves the creation of more than 100 kamakura igloos and countless miniature ones.
Inside each igloo is an altar to honor the water gods and to pray for abundant clear waters and to present offerings of sake and rice cakes. The festival normally takes place on February 15 and 16, but the dates are subject to change.
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Unwind, relax and step back in time
Founded on the site of a former silver mine in rural Yamagata, Ginzan Onsen is a hot spring village that caters to discerning guests with a taste for old-world atmosphere.
Traditional inns line the river to create picturesque scenes more evocative of a century-old Japanese novel than a modern resort.
・Stroll along the Ginzan River and the village’s pedestrianized streets in your yukata robe.
・Visit Shirogane Park and cool yourself next to its waterfalls.
・Take an outdoor rotenburo bath or enjoy a private kashikiri soak
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See races, processions and the samurai spirit at this ancient horse festival
Over a thousand years old, the Soma Nomaoi is a celebration of martial skill and horse riding, and since the Great East Japan Earthquake of 2011, it is also a defiant symbol of resilience and survival for the people of Soma. The festival usually takes place on the last weekend in July.
・Ogyouretsu: The procession of horse riders in full samurai gear
・Kacchu Keiba: The main horse racing event
・Nomakake: The horse-capturing ritual