With Japan experiencing population decline, inbound tourism is an important industry with further growth p o t e n t i a l t h a t c a n h e l p s u p p o r t t h e J a p a n e s e e c o n o m y a n d , i n p a r t i c u l a r , r e v i t a l i z e r e g i o n a l economies.Ever since our establishment in 1964 as a public organization specializing in inbound tourism, the Japan National Tourism Organization（ JNTO） has played a central role in initiatives to develop and expand inbound tourism.Inbound tourism has rapidly recovered since the end of the COVID-19 pandemic. A record 36.87 million international tourists visited Japan in 2024, spending a record amount during their stay in the country. Inbound tourism is thriving like never before, with Japan receiving a high rating as a travel destination globally.We will continue to advance initiatives across six key areas of Statistical Data and Analysis of the Inbound T o u r i s m M a r k e t , M a r k e t - b a s e d P r o m o t i o n ,
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