●Changes in the number of visitor arrivals to Japan154.8 trillion JPY was the total amount of expenditure by international visitors in 2019, prior to the COVID-19 pandemic. This record exceeded the total value of Japan’s electronic product exports for the year（4.0 trillion JPY）, demonstrating the strong potential for inbound tourism in Japan.Moreover, with Japan facing issues of population decline as a result of a low birth rate and an aging Currently, as a result of the COVID-19 pandemic, the number of international visitors to Japan and visitor expenditure has fallen dramatically. However, this does not mean that Japan has lost its attraction as a travel destination. Achieving a quick recovery for inbound tourism will be difficult without having effective projects in place. 0（Thousand persons）35,000Japanese overseas travelersVisitor arrivals to Japan30,00025,000……4.8 trillion JPYExpenditure by international travelers visiting Japan……158,531 JPY per person（average）20,00015,00010,0005,000Osaka Expo(March - September 1970)Tokyo Olympics（October 1964）19652019Expenditure by international travelers visiting Japan＊2020 Visitor Arrivals to Japan … 4.12 million Japanese Overseas Travelers … 3.17 million＊2021 Visitor Arrivals to Japan … 0.25 million Japanese Overseas Travelers … 0.51 million＊2022 Visitor Arrivals to Japan … 3.83 million Japanese Overseas Travelers … 2.77 millionsociety, inbound tourism offers an opportunity to revitalize local communities and expand employment opportunities. This key industry is regarded as a pillar of Japan's growth strategy, and is expected to have effects that go beyond simply acquiring foreign currency.At JNTO, we have implemented various initiatives in response to such expectations.JNTO and the Japan Tourism Agency will continue attracting international travelers to Japan. For this purpose, we aim to recover and expand inbound tourism based on the ‘All Japan System’, in collaboration with government ministries, local governments, private sector companies and other relevant stakeholders.（September 2008-2009）Launch of VisitJapan Campaign（April 2003）Great Hanshin-AwajiEarthquake（January 1995）Asian Financial Crisis（1997-1998）198519901995Relaxation of Visa Requirementsfor Chinese Citizens（2015）Global Financial CrisisHosted FIFA World Cup（June 2002）200020052010Expansion of the taxexemption program（2014）Great East Japan（March 2011）Earthquake20151975Establishment of JNTO（April 1964）19701980Number of visitor arrivals to JapanNumber of visitor arrivals to Japanreached 20 million（2016）Number of visitor arrivals toJapan reached 10 million（2013）2019Potential of Inbound TourismRecovering and Expanding Inbound Tourism with our Tourist Attractions in Japan31.88 million
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