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Japan awaits you with events to make your heart race,
and un-spoilt nature to soothe your soul

Summer in Japan offers enjoyment for all, with colourful matsuri festivals in every region and huge, artistic firework displays that make the night sky their canvas.

There are all sorts of activities and events on offer, each designed to make it possible for visitors to fully experience and appreciate the beauty of Japan, from her mountains to her seas. Gently unwind on a beach resort in Okinawa, where the azure of the sky is matched only by the deep blue of the sea. Or visit Hokkaido, where stunning scenery abounds.

Summer is the season in which Japanese traditional cuisine delights with a refreshing elegance. It is also the time of year when many a bargain awaits shoppers in the Summer Sales. I would like everyone in the world to come and experience for themselves what Japan in the summer has to offer.

Using the Web and Social Networking Services (SNS), it is our role at the Japan National Tourism Organization (JNTO) to introduce Japan to the people of the world, and to highlight Japan’s uniquely attractive qualities, which can be enjoyed in safety and in comfort. In April of this year, we launched our “Discover the Spirit of Japan” Website. The site contains lots of films and information about Japanese culture and the Japanese people, so please do take a look. I am sure it will give you an even better idea of what makes Japan so attractive as a destination.


Every day, visitors from all over the world experience the renowned hospitality of the Japanese, and are able to thoroughly enjoy all Japan has to offer.

It is my sincere wish that you will visit Japan. You can be sure of a very warm welcome.

Ryoichi Matsuyama President,
Japan National Tourism Organization (JNTO)

May 14, 2013