Management Philosophy
Vision
As the government body responsible for expanding Japan's inbound travel market, our job is to contribute to a positive, exciting future through economic growth, regional vitality, cross-cultural understanding and the power of the Japan brand.
Economic growth
Regional vitality
Cross-cultural
understanding
Japan brand power
Mission
Maintaining fairness and transparency, we engage with stakeholders in Japan and overseas as a key player in the expansion of Japan's inbound travel market. Central to this are four organizational functions.
Communication
Gathering, analyzing, and
communicating valuable information.
Coordination
Establish networks that respond
to the requirements of diverse
stakeholders.
Innovation
Maintain a long-term perspective
in order to identify and explore
new market opportunities.
Leadership
Drive growth in Japan's inbound
travel market through effective
strategies and proposals.