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- What’s New
- Fall in Nagano Is Wonderfully Appealing!
—Shinshu Destination Campaign Now Underway
- Nagano Prefecture, located roughly in the center of Japan’s main island of Honshu, was formerly known as Shinshu and has long been a favorite travel destination. read more
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- Trends in Focus
- Stay at an Upscale Japanese Inn—Have the Experience of a Lifetime!
- There’s no better way to experience Japan’s traditions and culture than a stay at a traditional Japanese inn (ryokan) experienced in the art of hospitality. read more
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- Japan Insight
- Japan, a Hot Springs (Onsen) Paradise: Tips on Getting 10 Times More Enjoyment Out of Onsen
- In Japan, hot springs bubble up everywhere, and for hundreds of years Japanese people have enjoyed them mainly for health benefits and socializing. read more
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- Cool Japan
- Mascot Characters Hit a Popularity High
- All over Japan, mascot characters are commonly used by local communities to lend a symbolic presence to a major event: Japanese people being lovers of anime and cartoon characters, these mascots are highly popular everywhere. read more
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