Notice from the Japan Tourism Agency
The Japan Tourism Agency (JTA), a subsidiary organization of the Ministry of Land, Infrastructure, Transport and Tourism of Japan (MLIT), is now calling for application for a contract on a new catch-phrase in English language, which will replace the existing one, “Yokoso! Japan”, and will be used in the Japanese Government’s comprehensive campaign to promote international tourism to the country.
The JTA has started to work on its new strategy to attract more tourists from overseas. The JTA recently upgraded the target numbers of foreign visitors to fifteen million in 2013, twenty million in 2016 and twenty-five million in 2019.
Under this new strategy, the JTA decided to replace the catch-phrase which has been used for its campaign in overseas markets since 2003, with a view to giving an even more attractive image to travels to Japan. The JTA will also call for application for a new logo design of the new catch-phrase after it is specified, presumably in February.
All the applications will be subject to consideration by the Special Committee to be organized not only by the top management of the MLIT and the JTA but also by media experts and other members to be nominated by the two organizations. When the Committee finalizes its selection process by picking up one catch-phrase from the applications pool, the person or company who submitted the chosen catch-phrase will enter into a contract with the MLIT as provided by the Japanese Government’s procurement rules and will be paid up to five million yen (JPY 5,000,000) under that contract.
Each application needs to be submitted in accordance with the Japanese Government’s procurement rules. For further details, please click here so that you will see the conditions or requirements for the application. Moreover, please note that, as the application format must be prepared in Japanese language, the JTA will be pleased to provide assistance to those who are interested in applying but are not familiar with the language. When you would like to ask for such assistance, please send an e-mail in English to g_KKC_KKR@mlit.go.jp.
Thank you very much for your attention.
【for your information】