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Japan Sales Guide Table of Contents

1	Why Japan is An Easy Sell	Personal Safety
		Hospitality, Honesty & Kindness of the People
		Japan as a Convenient and Worry-free Destination
		Budget Travel	Budget Accommodations
			Traveling on a Budget
			Dining on a Budget
			Savvy Shopping
		Off-Season Attractions

2	A Cultural Primer	Conversing with the Japanese
		Meeting the Japanese
		Japanese Customs and Etiquette	Bowing
			Gift-giving
			Bathing
			Dining
			Tipping
			Shoes
			Miscellaneous Tips

3	Japan—a Brief Description	Geography
		Population
		A Brief History	Founding of Japan (before 710)
			The Nara Period (710-784)
			The Heian Period (794-1192)
			The Kamakura Period (1192-1333)
			Muromachi and Azuchi-Momoyama Periods (1336-1598)
			The Edo Period (1603-1867)
			Birth of Modern Japan
		Religion

4	Useful Information	Information Services For Foreign Tourists	Tourist Information Centers (TICs)
			Visit Japan Information Network
			Guide Service
			Welcome Cards
		When To Go	Climate
			Seasons of Japan
			Peak Travel Seasons
			National Holidays
		Business Hours
		Currency
		Electricity
		Emergencies
		Postal Services	Domestic Mail
		Postal Services	International Mail
		Telephones	Domestic Calls
			International Calls
			Credit Card Calls
			Toll-free Numbers
			Cellular Phone Rental
			Internet Cafes
		Tips For Handicapped Travelers
		Japanese Land Operators	APPENDIX

5	Entry Procedures	Passports
		Visas	Visa Exemptions
		Visas	Obtaining Visas
		Immigration
		Custom Regulations	Duty-free Import

6	Arriving in Japan	Passenger Facility Charge
		Narita International Airport	Money Exchange
			Tourist Information Centers
			Access from the Airport to Tokyo
			Luggage Delivery
		Kansai International Airport	Access from the Airport
		Kansai International Airport	Luggage Delivery
		Central Japan International Airport	Access from the Airport
		Central Japan International Airport	Luggage Delivery

7	Transportation	Domestic Air Routes
		JR Train Services	Types of JR Trains
			JR Basic Fare Tickets
			Ticket Validity
			Stopovers
			JR Surcharge Tickets
			Reservations
			Notes on Discounted Fares & Surcharges
		Japan Rail Pass	Eligibility
			Obtaining a Rail Pass
			Japan Rail Pass Prices
			Reservations
			Validity
		Regional Japan Rail Passes
		Ferry Service
		Long-distance Bus
		Rental Cars
		Intra-city Transportation	Taxis
			Short-distance Trains and Subways
			City Buses
			Discount Tickets and Prepaid Cards
			In Tokyo
			In the Kansai Region
		Hints to Pass on to Your Clients Traveling by Public Transport

8	Accommodations	Western-style Hotels
		Ryokan
		Budget Accommodations
		Reservations
		Tax and Service Charge

9	Tourist Attractions	Festivals
		Cultural Attractions	Flower Arranging
			Tea Ceremony
			Bonsai
			Ceramics
			Museums & Art Galleries
			Gardens
			Castles
			Shrines
			Temples
			Hot Springs
			In the Footsteps of the Samurai
		Entertainment	Kabuki
			Noh
			Bunraku
			Traditional Music
			Sumo
			Martial Arts
			Baseball
		Japan Originals
		Food	Recommended Japanese Foods
			Where to Eat
			Ethnic Cuisines
		Nightlife	Hotel Bars
			Beer Halls and Beer Gardens
			Inexpensive Downtown Pubs
			Nightclubs/Dance clubs
			Night Tours
			Dinner Cruises
			Night Spots in Tokyo
		Shopping	What to Buy
			Where to Buy
			Flea Markets
			Shopping Hours
			Tax-free Shopping

10	Major Destinations	National Parks
		Hokkaido—Northern Island
		Tohoku—Northern Honshu
		Kanto—Tokyo and Vicinity
		Chubu—Central Honshu
		Kansai—Kyoto, Osaka and Vicinity
		Shikoku and Inland Sea
		Chugoku—Western Honshu
		Kyushu—Southern Island
		Okinawa