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Please Enjoy the Autumn Scenery of Japan,
We are waiting for your visit.

Japan is a country rich in changes from season to season; wherever you go you can enjoy seasonal events and autumnal scenery. Overall, autumn is a very “refreshing” season. The sky is clear and blue, leaves slowly change to red and yellow, the summits of tall mountains become white with snow and everything displays its most colorful side.

One of the best joys in Japan is enjoying a chat with family or friends while relaxing in the outdoor bath of a hot spring and admiring the crimson foliage during the crisp autumn months.

Fall is also a delight for the taste buds. The many Japanese foods that have received so much praise from overseas are even more delicious this time of year. Don’t miss the seasonal fish and local Japanese beef, Japanese pears and persimmons as well as many other autumn fruit varieties.

Last year, after the Great East Japan Earthquake we were gifted with heart-warming support from so many people around the world. Thanks to this support now Japan’s tourist spots are bustling with visitors from so many countries and regions. Everyone is enjoying the local hot springs, shopping, foods, beautiful scenery, traditional and pop culture all around Japan.

This year, Japan and the US celebrated the 100th anniversary of the historic gift of 3,000 cherry trees to Washington D.C. in 1912. In commemoration the US is gifting Japan with 3,000 dogwood trees in what is being called the “Friendship Blossom” initiative. As well, many celebrations and events have taken place all year across America to celebrate the special friendship between our countries.

This beautiful autumn season, we hope to continue as before, greeting visitors from around the world wholeheartedly with our warmest wishes. We wait to welcome you with our deepest hospitality when you visit our country.

September 28, 2012

Ryoichi Matsuyama
Japan National Tourism Organization (JNTO)